Agency partners

Your overflow SFMC and Braze developers.

You own the client relationship and the strategy. We build the emails, templates and journeys under your brand, to the standard an in-house enterprise team would hold.

01

Who this is for

Email and lifecycle agencies that sell Salesforce Marketing Cloud or Braze work and have more production than their team can ship. Digital agencies that are asked for email and do not have a platform specialist. Consultancies that need a developer for one migration, one template system, or one stubborn journey.

The pattern is the same each time. The strategist or account lead has the client. The build is the bottleneck. A new hire takes months to ramp, and a freelancer you have not worked with is a risk on a live client account.

02

What we build for agencies

  • Salesforce Marketing Cloud: AMPscript personalization and lookups, SSJS, Content Builder blocks, dynamic content, Journey Builder entry and decision logic. See SFMC development.
  • Braze: Liquid personalization, Connected Content, Canvas builds, Content Blocks and reusable templates. See Braze email development.
  • Email component systems: modular templates your team can assemble without writing code, with documentation. See email component development.
  • Cross-client and dark-mode QA: every build is tested across major email clients and in dark mode before it reaches you.
  • Migrations: moving templates and logic between platforms, including the personalization syntax that does not translate one to one.
03

How an engagement works

1. Brief. You send the designs or the spec, the platform, and the deadline. We ask the questions a developer would ask: data model, fallbacks, send logic, edge cases.

2. Scope. You receive a written scope and price. Pricing is scoped per project, so you know the number before any work starts. For steady volume, we can work in sprints.

3. Build and QA. We build in your platform workspace or deliver code you load yourself, whichever your process requires. Rendering and personalization are checked before handover.

4. Handover. You get the finished work with notes, presented as yours. Your client sees your name, not ours.

04

Why agencies use Forefront

  • Led by a former Head of CRM Development at Amazon, with about six years across Audible, Ring, and Blink.
  • Email built for Verizon, American Express, and Alaska Airlines. This is career history, not a list of current Forefront clients.
  • More than 100 projects for 80+ clients across web, email, and CRM.
  • We write the same code you would want a senior developer on your own team to write, with fallbacks, comments, and no brittle shortcuts.
  • You deal directly with the developer doing the build.

Samples are available upon request. We do not publish white-label work.

06

Questions agencies ask

Do you work under our brand?

Yes. The work is delivered to you and presented as yours. We do not contact your client unless you ask us to.

How is the work priced?

Scoped per project. Send the brief, the platform, and the number of templates or journeys, and you get a written scope and price before any work starts. Sprint-based engagements are available for steady volume.

Which platforms do you build on?

Salesforce Marketing Cloud (AMPscript, SSJS, Content Builder, Journey Builder) and Braze (Liquid, Connected Content, Canvas, Content Blocks). We also build custom email component systems.

Can we see samples?

Samples are available upon request. Ask for them in your first email and tell us which platform you care about.

Do you replace our in-house developers?

No. Most agencies use us for overflow, for platform work their team has not done before, or for a specific build such as a migration or a dynamic template system.

Who actually does the work?

A senior engineer, not a junior queue. Forefront is led by a former Head of CRM Development at Amazon who has built email for Verizon, American Express, and Alaska Airlines.

Send us the brief.

Tell us the platform, the deliverable, and the deadline. You get a written scope and price back, with no commitment.