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Knowledge

Email, CRM and web, explained properly

Implementation-level guides and comparisons from the team that builds in Braze, Salesforce Marketing Cloud and custom web every week. For the agency version of these topics, see our white-label service.

Comparisons

8 min read

Braze vs Salesforce Marketing Cloud: how the two differ in practice

Braze vs Salesforce Marketing Cloud compared by the people who build in both: data model, personalization code, journeys, deliverability and migration cost.

7 min read

SFMC Journey Builder vs Automation Studio: which one to use for what

Journey Builder vs Automation Studio in Salesforce Marketing Cloud: event-driven journeys vs scheduled data work, when to use each and how they combine.

7 min read

Braze Canvas vs standalone campaigns: when to use which

Braze Canvas vs standalone campaigns: campaigns for one message, Canvas for multi-step journeys. Entry rules, reporting, frequency capping and mistakes.

6 min read

Email design system vs individual templates: which approach fits your program

Email design system vs individual templates: tradeoffs in build speed, consistency, QA, flexibility and cost, and when a system pays for itself.

7 min read

Custom coded email templates vs drag-and-drop builders

Custom coded email templates vs drag-and-drop builders: control, Outlook rendering, dynamic content, speed, maintenance and when a hybrid makes sense.

Guides and checklists

9 min read

Benefits of email component libraries and design systems in email marketing flows

What email component libraries and design systems give you: faster builds, brand consistency, fewer QA defects, ESP portability, and how they fit journeys.

9 min read

Salesforce Marketing Cloud migration checklist: what to inventory, rebuild and test

A working checklist for migrating to or from Salesforce Marketing Cloud: data extensions, AMPscript, automations, journeys, sender setup, QA and cutover.

9 min read

Braze implementation checklist: data, templates, Canvas and launch

A practical Braze implementation checklist: data schema, SDK and API setup, email domains and IPs, Content Blocks, Liquid, Canvas build, QA and launch.

8 min read

Responsive email QA checklist: what to test before every send

A responsive email QA checklist for developers and agencies: client rendering, Outlook, dark mode, images, links, accessibility and personalization edge cases.

9 min read

Local SEO checklist for South Florida businesses

A practical local SEO checklist for South Florida businesses: Google Business Profile, service and town pages, reviews, schema and tracking. No hype.

8 min read

How much does a custom website cost? What drives the price

What a custom website costs depends on scope, not page count. The real cost drivers, what is usually included, hidden costs, and how to compare quotes fairly.

Service explainers

8 min read

Email template migration: moving templates between ESPs without breaking them

How email template migration works when you change ESP: audit, rebuild vs port, translating dynamic content, modules, testing and cutover for Braze and SFMC.

Looking for the latest articles? See Resources. Building for a client? See white-label email development for agencies.

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